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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q110-Q115):

NEW QUESTION # 110
A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers

A. Minimum password length is 12 characters.
B. By default, the username is the MID for the current Marketing Cloud MID.
C. By default, the password will be the password of the logged-in user.
D. Once created, the user will need to be activated in order to use the SFTP.

Answer: A,D

Explanation:
When configuring an SFTP user in Marketing Cloud, the following considerations should be taken into account:
* B. Minimum password length is 12 characters: Ensuring password security, Marketing Cloud requires SFTP passwords to have a minimum length of 12 characters.
* D. Once created, the user will need to be activated in order to use the SFTP: After the SFTP user account is created, it must be activated by the admin before it can be used for file transfers.

NEW QUESTION # 111
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?

A. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
B. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
C. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
D. Create three distinct Attribute Groups that link each data extension directly to Contacts.

Answer: A

Explanation:
Explanation
Creating a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders is the best way to facilitate this within Contact Builder. This way, NTO can create a single data model that connects all the relevant data extensions and allows accessing customer data across different attributes.
Creating three distinct Attribute Groups that link each data extension directly to Contacts is not correct, as it does not establish the relationships between Customers, Orders, and Products. Creating three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders is not correct, as it creates unnecessary duplication of data models. Creating a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers is not correct, as it does not reflect the logical hierarchy of the data extensions.

NEW QUESTION # 112
Northern Trail Outfitters uses Parameter Manager to automatically tag links, they want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?

A. Subscriber
B. Account
C. Email
D. Link

Answer: C

Explanation:
Explanation
The utm_campaign value should be configured at the email level. This level allows marketers to specify a campaign identifier for each email message that contains links with tracking parameters. The utm_campaign value can be used to group email messages by campaign in Google Analytics or other analytics tools

NEW QUESTION # 113
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?

A. Filter existing records in All Subscribers
B. Filter records created after a specified date
C. Filter records on a Boolean field
D. Filter records on a formula field

Answer: C

NEW QUESTION # 114
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.

A. Create list attributes to store student data from the Sales Cloud.
B. Use Data Designer to link student and alumni data to the contact record.
C. Create an Import Activity to import alumni data into Salesforce Report.
D. Use Synchronized Data Sources to data from the Sales Cloud.

Answer: B,D

Explanation:
Recommendations for integrating diverse student data into Journey Builder:
* Data Designer: Utilize Data Designer to establish relationships between student data, alumni records, and the contact record. This tool allows the creation of a unified view that supports personalized journeys based on comprehensive student profiles.
* Synchronized Data Sources: Implement synchronized data sources to continuously import and update data from the Sales Cloud, ensuring that the data in Marketing Cloud remains current and accurate.

NEW QUESTION # 115
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